🔵 What is Google Ads?

Google Ads is an online advertising platform created by Google, and businesses pay to show ads to people.

🔵 Why is Google Ads important?

• You reach millions of people actively searching or browsing.
• You control your daily budget and ad spend.
• You can target exactly who you want — by keywords, location, interests, age, etc.
• You get fast results compared to SEO, which is slow.

🔵 Main Types of Google Ads:

• Search Ads: Text ads that appear on Google search results.
• Display Ads: Banner/image ads are shown on websites across the internet.
• Video Ads: Ads are shown on YouTube.
• Shopping Ads: Product listings with image, price, and store name.
• App Promotion Ads: Ads to install apps.
• Local Ads: promote your physical business location to people nearby.

🔵 History of Google Ads:

• 2000: Google launched AdWords — simple text ads on search results.
• 2002: Introduced Pay-Per-Click (PPC) model — pay only when users click.
• 2004: Launched AdSense — ads on other websites.
• 2018: Rebranded AdWords to Google Ads — new logo, easier tools.
• 2021+: Introduced Performance Max — AI-driven, all-in-one ad campaigns.

🔵 Difference between paid ads / SEO

Paid Ads (like Google Ads)

• You pay to show your website at the top immediately.
• Fast results — instant traffic as soon as your ad runs.
• You pay per click (PPC) or impression.
• Works only while you keep paying.

SEO (Search Engine Optimization)

• You optimize your website to rank naturally (without paying for clicks).
• Takes time (weeks or months) to show results.
• Free clicks — no payment to Google once you rank.
• Long-term benefits — your site can stay ranked even without ongoing payment.

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